9 Things We've Learned in 8 Months of Blogging
I had resisted the idea of publishing a year-end post. –It is SUCH a cliché. –But the more I read other folks’ posts, the more I realized that we actually have something that I want to share on this topic. So, voila! Here it is.
While our goal is constant creation, this past year we decided to actively blog our experiences to share with and attract other like-minded creative individuals. The result was formally creating our online zine, Blooming Prejippie. Even though this is not our first time publishing a zine, this is our first time doing it online and having a more robust schedule. So, after about 2/3 of a year vigorously doing this thing, these are the things we have learned: Have both short- and long-term goals. It pays to have both short term and long term goals: For us, knowing what our long-term goals are help keep us centered and thinking from 1 to 3 years out—like speaking at conferences and regular music placements—but I know for a fact that I underestimated the need for achievable, monthly goals (see planning post). In fact, there was a time recently that I was floundering and couldn’t get motivated to get going until I remembered what our next immediate goal was. Remembering what we had discussed about executing a simple reach out campaign shook me out of my malaise. —No, I am serious, it was like someone snapped their finger and I instantly had my mojo again. I was able to get back to the daily dance of promotion and creation, after seeing a more immediate use for doing it. Bruce had warned me how important this seemingly simple planning can be, but I had never been hit by this realization until that very moment.
Have more than one goal in mind. Keeping a variety of goals in mind is critical. Though I eluded to this above, it bears repeating that just like exercise without goals seems more difficult than having that long term vision of why you are doing it in mind. (With exercise, being able to look good in rockstar clothes and feeling continually limber and energetic are mid-range goals that keep us motivated, though long-term health still continues to be before us. The shorter term goals—looking good in clothes and feeling that daily boost in energy are daily benefits—while working on longer term advantages of good health fuel the whole process. In other words, we have needed all three to keep the wheels of business cranking.
Understand how one goal feeds into other goals.