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4 Reasons We’re Obsessed with Unboxings

4 Reasons We’re Obsessed with Unboxings  --Blooming Prejippie Zine

As much as we hate to admit it, we are addicted to unboxing videos! Not only are they fun, but they are educational as well. So, you get form and function in one—and you KNOW how we love things that enjoy sitting right on the super odd intersection of form meets function!

15 Tips for Better Band Photos  --Blooming Prejippie Zine

But, wait a minute; you may have been misled by our opener.

It’s not that we love watching them as much as we love making them.

That’s right. It’s a blast to buy something new, but it is even better when we know that we can share our excitement of opening the darn thing with a captive audience of onlookers. Do you know how we can tell that we have a nice crowd of you that come for our unboxing videos? Because during this time of year—holiday time—our top viewed videos tend to be our unboxing videos. In fact, it’s rare when all top 10 videos (of the 111 uploaded videos) aren’t unboxings! That’s right; though, we are a music publishing, a record company, and a blog, it’s the unboxings that draw the crowd during this holiday time frame.

That got us asking why folks love unboxing videos so much? I mean, we watch unboxings too, but it seems that some folks watch them like they are THE thing, the feature, the reason you came…. So we investigated and here’s what we found out:

Here's our highest viewed video.

1. “Safe” retail therapy

Unboxing videos are a way to window shop without the danger of actually spending the money. For those of us in retail therapy withdrawal, this way of window shopping is safer than browsing the internet and putting it in your shopping cart. I'm sure we all can recall a time when we ONLY meant to put that item in our cart, but before we know it, we had clicked the pu