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81 Types of social media posts (for D.I.Y. Rock Stars)

This post loosely accompanies Gab & Jam, 277. 81 Types of social media posts

As a D.I.Y. Rock Star, we often need to feed the social media beast, which means you will need to have a variety of types of posts, if you plan to be successful at it. This episode was inspired by the Social Media Today website:

We’re going to share a few ideas about WHAT to share to help a fellow D.I.Y. Rock Star out. If you want to see them all, check out the accompanying downloadable (add link).

See the episode for the full discussion.


Here are the 13 different types of social media posts

(and some suggestions for each):

1. Favorites

(movie, song, quote, tool, influencer)

It’s very likely that the artists, tool, song, etc. that YOU love might be some of the same favorites for some of your followers. Therefore, by sharing this little bit about yourself—by sharing something you like—might help draw folks closer to you and make them curious about your music.

2. Engagement boosts

(ask a question, take a poll, comment with a gif, contest, “Would you rather….?” or fill in the blank)

These are posts where you specifically ask for audience participation in response. By sharing something that is intended to elicit feedback from your followers gives you some insight into who they are and gets your audience talking. This kind of post also helps strengthen community, since it is likely that folks could start responding to each other. It’s another way to mix up what you share on your social media, so that you’re not just asking folks to go listen to your music.

3. Expert status

(helpful niche article, time saving tips, infographic, solve a problem, money saving tip)

Often on Saturday, as I am cleaning out my email box, I will read blog posts sent by folks like BMI, Discmakers, or Bandzoogle. When I think this topic might be of interest to the folks in our Facebook group, I will post it to our Be the Next D.I.Y. Rock Star group.

Also, you might be surprised that, if you share HOW you are using a certain piece of equipment, it might be of interest to someone by giving them additional ideas about what they could do or by folks just being curious about your process. We have done that in the past with DAW software. We have found that our songwriting peers use it differently than we do. By sharing this kind of thing on social media, not only do you mix up the type of posts that you share, but you can also pull back the curtain on your studio process.

4. Get personal

(behind the scenes, challenges, hobby, around town, travel)

This gives you a chance to share some of your personal life with your followers, which, believe it or not, is interesting. It helps add a layer to who you are and may give folks some interest in what you produce.

5. Visuals

(video tutorials, memes, live video announcement, before and after, live performance)

This is where you can share those live performance clips or really ANY video or photo-based posts. As they say, a picture is worth a thousand words, so something like a video tutorial or a play-through of a cover song might be a good option. It gives your followers a peek of you in-action, which will help deepen your connection.

6. Self-promotion

(promote another platform you’re on, promote your newsletter or blog, latest release, concert announcement)

Now, THIS is the category where you CAN share that you have a song out. But why not take it even further and encourage folks to follow you on another social media platform—we have a post on that here—so that they can engage with you in a different way there? This is also a great place for concert announcements, etc. But, yes, it IS okay to tell people to check out your latest release, as long as you are doing some of these other types of posts to mix it up.

7. Trending topics

(holidays, national day/week/month, current events, latest news)

As you know, we caution you to share only as much political content as you feel comfortable defending. –Also, be aware of the terms of service for whatever social media platform you are sharing on, as SOME topics can get you demonetized or can be snatched down.

However, you can also use this category to share holiday-related posts, the latest news, and/or did you know that there is a day/week/month associated with every cause or topic known to man? Like did you know that October 28 is National Chocolate Day? As you might imagine, you can have a little fun with this and celebrate by sharing posts related to whatever-the-heckenstein day it is.

8. Shout outs

(share a photo post with a fan, mention a brand you love and why, say thank you)

Finally, who doesn’t LOVE getting and giving love? This type of post is perfect to say “Thank You!” to those folks who follow you—or who showed up to your latest livestream, etc.

We hope we’ve given you some inspiration for some different types of posts to try. However, if you want a list of even MORE ideas, download the 100+ list that we put together here (add link).

What about you? What types of posts would YOU like to try? Or what has worked for you?


Did you know that along with putting together our next album, we are working on our first book? Here’s the link, if you want to pre-order:


Here’s what we’re into now:

If you like this, you might enjoy:

· Basic Recording Studio Setup:

· What to do when real life interrupts your artistic process?

· 7 Strategies for rebounding from creative burnout:

· How to give better interviews (for D.I.Y. Rock Star):

· How to give better live performances:

· How to collaborate better (for D.I.Y. Rock Star):

· How to write quicker, but better (for D.I.Y. Rock Star):

· Should you ever play for free?

· 17 Tips for taking better band photos—ESPECIALLY if you taking them yourself:


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Until next Monday, here’s wishing love, peace, and chicken grease!




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