Rock Star Rewind: All the Things...(January 2019)

ALL the things….

As you probably have already heard, November was a super busy month. It wasn’t just because of the annual Thanksgiving holiday. It wasn’t just because of the school-related activities (like band concerts and the school play). It wasn’t just because of the snow—which naturally slows me down to a crawl, where all I want to do is cuddle up on the couch with my hubby and a cup of tea and binge on Netflix. –No, it wasn’t any of that; it was the super huge fucking challenge that we gave ourselves! Yes, we did Blog-vember again this year and if you’ll recall from our last newsletter, we have ratcheted up to not one post a day; but to 3 posts a day (a video, a podcast, and a blog post) for 30 days! Yep, that’s 90 posts ALONG WITH all the other stuff that was already a part of a busy, budding holiday season! —Yeah, we were crazy for even thinking about it, but now, we’re certifiable after trying to keep up with the 27 graphics and social media posts a day and the two solid workdays to schedule each post on each platform for the coming week, etc., etc. Even as I TRIED to stay to the strategies I’d laid down in a recent blog post, there were times when I simply wanted to stop the madness and settle into that wintery holiday mode and NOT to worry about ALL the things associated with pushing out that much content in a short span of time.

But…. then, I remembered why we embarked on it in the first place and that helped me dig in and do what needed to be done. We remembered that in order to REALLY be in charge of our own destinies and to serve up the best of our talents was a full-time, roll-your-sleeves-up kinda gig. We remembered that not only would it increase our reach right before some of the downturn of the holiday season, but also that we that