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Electronic Press Kit Basics (for the D.I.Y. Rock Star)

This post loosely accompanies Gab & Jam, 251. Electronic Press Kit Basics (for the D.I.Y. Rock Star)

(video: and podcast: )

Being able to explain your music, showcase your style and links all in one document is still an effective marketing tool. That’s why in this episode, we share more about what it is, why you would want one, and give you a chance to download a checklist and a template. Here’s a downloadable an EPK template and checklist: 251epkfreebie

#epk #presskit #musicmarketing #diyrockstar #prejippie #bloomingprejippie


1. What is an EPK?

An EPK is an electronic press kit. It is how to convey you and your band’s basic brand information, so that those who want to work with the band have an idea of your style of music and your aesthetic values.

2. Why would I want one?

It is the single most requested item that a potential partner–like a live music venue, blog, or other kinds of media–is going to want to see if they are interested in entering into a business relationship with you. Since, it’s a virtual snapshot of who you are as an artist and w