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7 tips for Creating social media content on a budget (for the D.I.Y. Rock Star)

Loosely accompanies Gab & Jam,

313. 7 tips for Creating social media content on a budget (for the D.I.Y. Rock Star)

This post offers a few tips that might be helpful in terms of making social media content on a budget.

Check out the episode for the full discussion.

7 tips for Creating social media content on a budget

(for the D.I.Y. Rock Star):

1. Plan your budget

We’ve talked about this before, but you should have your goals first, but be realistic with how much you’re working with. Sometimes, you MAY have to adjust your expectations to meet your actual budget. –For instance, we spend $75 a month on Facebook ads (set up during our Artist Mentoring experience—detailed HERE), but needless to say, we want MORE engagement with our content, but are not willing to increase the budget. Our options are to tweak the ads or to accept that this is the likely reach for the money we’re spending. As much as we would like to pull in droves more, we have to be content with the reach as it is until we start to make more, so that we can add more money to the ad spend. By being realistic, we are LESS likely to get frustrated.

Here's our newest "Clouds" Obtanium Flow t-shirt design:

2. Choose the right equipment

The kind of camera, lighting, and mic make a difference, so choose each carefully. However, in the beginning, you may need to use what you have on hand, which leads us to our next tip.

How to tell if your song’s a hit?

3. Make your own sets

Be creative with what you have. –We’ve been leaning into that green screen vibe, so that we can change our background as we see fit (with just $30 worth of fabric). –But there are OTHER ways to add some spice to your video content without spending a fortune. For instance, you can vary up your location and take the production out of your bedroom and into your back yard or to a local park. –One of my favorite indie artist videos is THIS one and she went to a local park to film. The bottom line is that if you think creatively about where you’re going to film your video content, you can save money AND be memorable.

Songs that don’t age well:

4. D.I.Y. it

As we MIGHT have alluded to in item 2, use the resources you already have initially. Tools like your iPhone can help you film, and your laptop to record and edit content are perfect beginning choices. When you’re not even sure if you’re enjoying making content, you want to try to do it on the tools that are freely available to you. As you decide what you want, you can choose to upgrade items as they seem necessary.

Here's why you should be on many social media platforms at once:

5. Know when to invest

Sometimes it’s best NOT to cut the corners, if you KNOW you’ll like the final result MUCH better if you spend a little more. –It’s NOT in your best interest to save money, but HATE the results, so spend as you feel is necessary to get results that you are proud of. –Also, sometimes, saving yourself time by upgrading to an app that does MORE—and has more usable features—might be worth JUST to save editing and uploading your content.

6. Research, try, and try again

According to the post, you should check out what other folks are doing to see if you can put a fresh spin on what they are doing. Use them for inspiration. Or if you see an obvious void that you think you’d like to cover, do that. –In our case, when setting up the MPC, Bruce noticed that installing an SSD drive had not been covered in a clear way, so we made THIS video, which has received a boatload of views. It was something that WE wanted to see and did not mind doing.

Top 20 Prince Song Countdown:

7. Tenacity is free

We LOVED this bonus tip. Persistence is free, so don’t give up. If you know that you are in it for the long haul and are enjoying what you are making, don’t give up. It won’t COST you anything, but THIS ONE thing can be the key to gaining everything you want in your D.I.Y. Rock Star journey. So, don’t discount sticking with posting on social media, even when it seems that no one is responding. If you’re anything like us, seven years later, you will see a return on your time investment.

Here’s how to collaborate better:

That's it...

That’s all we got for you this week. We KNOW that creating social media content can be expensive, which is daunting for MOST of us D.I.Y. Rock Stars. We hope that we’ve given you some ideas to, not only, save you some money, but to also make the entire process better.

Here are some basic legal documents that D.I.Y. Rock Stars need:


Here's a little about basic recording studio set-up:

Here is our experience hiring artist mentors:

Join our independent artist community Facebook group:


Why creating a vision board matters:

What about you?

How do YOU, fellow D.I.Y. Rock Star, stretch your content creation dollars?

We’d love to know.

Leave them in the comments below.

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Self-Care for the D.I.Y. Rock Star:

File Management for the D.I.Y. Rock Star:


So, will we do it again? HELL, YEAH! 🙌🏾 In fact, our NEXT livestream is scheduled for Friday, December 1, where we will debut for Bourgeoisie Paper Jam’s full album “Obtanium Flow” We will also premiere the music video live and on-air—unless you are a member of our Patreon community. (If you’re in our Patreon, you will see the video one week earlier. Join here.)

Limited edition “Obtanium Flow” designs:

· “Clouds” T-shirt design:

· “Retro Flow” T-shirt design:


81+ types of social media posts:

If you need to do social media, here are 10+ social media tips:

Need Contest Ideas for D.I.Y. Rock Stars?


Did you know that along with putting together our next album, we are working on our first book?

Here’s the link, if you want to pre-order:


Here’s what we’re into now:

· We’re featured in Variety Magazine!

· The video for “Every Heartbeat” is doing well in Indonesia!

· The Tony Webb "Funkalicious" video is going crazy in Honduras, y'all!

· One of our videos for our song, “Tell Me What You Want,” is going gangbusters in Vietnam!

If you like this, you might enjoy:

· Basic Recording Studio Setup:

· What to do when real life interrupts your artistic process?

· 7 Strategies for rebounding from creative burnout:

· How to give better interviews (for D.I.Y. Rock Star):

· How to give better live performances:

· How to collaborate better (for D.I.Y. Rock Star):

· How to write quicker, but better (for D.I.Y. Rock Star):

· Should you ever play for free?

· 17 Tips for taking better band photos—ESPECIALLY if you taking them yourself:



New single, "Lovely Mystic (Obtanium Flow),” by Bourgeoisie Paper Jam and

follow on Spotify at


More Ways to experience B L O O M I N G P R E J I P P I E :

· All things “Obtanium Flow”:

· Gab & Jam podcast:

· Soundcloud (music):

· Join the Bourgeoisie Paper Jam Street Team!

· Prejippie Patreon:

· Be the NEXT D.I.Y. Rock Star Handbook Pre-order:

· Funky Happy People (Who Listen to a Variety of Genres of Music) Facebook Group:

· Be the Next D.I.Y. Rock Star Facebook Group:

Please subscribe. Thanks.

Until next Monday, here’s wishing love, peace, and chicken grease!




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