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5 Things every D.I.Y. Rock Star needs to know about publicity

using humor in your art as a D.I.Y. Rock Star

Loosely accompanies Gab & Jam,

330. 5 Things every D.I.Y. Rock Star needs to know about publicity


We all know it’s important, but here are some things to consider when thinking about doing public relations for your music.

Our guest today, Zandalee Indigo, is not only a fellow creative, but she has run how own blog for 4 years now.  She helps us share our ideas on this topic.

Check out the episode for the full discussion.

If you’ve got an album coming out, you may think that it’s the leading up to the release that’s the MOST important, but Ariel Hyatt gives us a broader view of publicity and how to “work it,” so that your music gets the attention it deserves.


Here are 5 things every D.I.Y. Rock Star needs to know about publicity: ⭐️

1. Grow your email list

We’ve said it before, but social media platforms come and go, but a person who gives you permission to keep them updated on what you’re doing next is worth its weight in gold.  You don’t have to depend on an algorithm to get that info to them; you can simply reach out and let them know what’s up. (Click here for MORE on the importance of growing an email list.)

Curious about branding for musicians?


Here's our newest "Clouds" Obtanium Flow t-shirt design:

2. Understand what the PR process is really like

Ariel Hyatt says that, although most artists are obsessed with going viral as fast as possible, but don’t understand that “These things take time, process, and strategy, and understanding that is a key to reaching your goals.” She says whether an artist is hiring it out or doing it themselves, you still need to know what all is involved and that her book is about that process.


Did you know that along with putting together our next album, we are working on our first book? Here’s the link, if you want to pre-order:

Use the code NEWYEAR2024 at checkout for a 25% off discount. Limited time only!


3. When you think you can stop, the work is just beginning

She says, “Having your song premier doesn’t mean you’re done, in fact, you’re far from it. There’s always more to do.” It’s about sustained efforts in order to build momentum. She suggests that you talk to fellow artists, if possible, to find out their experiences as an easy place to start.

Every music artist needs to grow an email list. Here’s why:


4. What makes you unique?

Hyatt says that artists ASSUME that the music is the most important thing, but in reality it’s your backstory or unique angle that you share as your brand that’s going to catch people’s attention and gain you publicity. She gives the example of a pop punk artist who loves hanging out in skate parks. She mentions that an artist like this can approach skateboarding blogs and podcasts. As they talk about skateboarding, people who like what they are discussing are more likely to check out their music. So, think about what you, as an artist, can highlight about what you do to help give you an edge.

81+ types of social media posts:

5.  The more voices, the better!

What she means by this is that publicity should NOT be a one and done kind of thing. That, actually, you need to have a consistent schedule of promoting the music–from posting on social media to playing live gigs to sending out email newsletters, etc.–so that there are ALWAYS people talking about you and finding out about you and your music. She says that this doesn’t even require that you hire a PR firm and that a zealous fan or virtual assistant can do this kind of work for you. Even if you plan to do it yourself, yet ANOTHER option is hiring out the work that you don’t enjoy or can’t do yourself. The bottom line is that public relations for your band should be an ongoing group of activities, so that you build momentum and so that you can bring more awareness to your music.



Ultimately, she’s right; if you keep these 5 considerations in mind, you can see long-range, sustainable success as an artist.


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What do you think?

We’d love to hear what you have to say! Leave them in the comments below.

Want to know how to take better band photos?


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So, will we do it again? HELL, YEAH! 🙌🏾 In fact, our NEXT livestream is scheduled for soon, where we will debut the next music video for Bourgeoisie Paper Jam’s album “Obtanium Flow” --unless you are a member of our Patreon community. (If you’re in our Patreon, you will see the video one week earlier. Join here.)

Limited edition “Obtanium Flow” designs:

· “Clouds” T-shirt design:

· “Retro Flow” T-shirt design:


If you need to do social media, here are 10+ social media tips:

Need Contest Ideas for D.I.Y. Rock Stars?



Here’s what we’re into now:

· We’re featured in Variety Magazine!

· The video for “Every Heartbeat” is doing well in Indonesia!

· The Tony Webb "Funkalicious" video is going crazy in Honduras, y'all!

· One of our videos for our song, “Tell Me What You Want,” is going gangbusters in Vietnam!

If you like this, you might enjoy:

· Basic Recording Studio Setup:

· What to do when real life interrupts your artistic process?

· 7 Strategies for rebounding from creative burnout:

· How to give better interviews (for D.I.Y. Rock Star):

· How to give better live performances:

· How to collaborate better (for D.I.Y. Rock Star):

· How to write quicker, but better (for D.I.Y. Rock Star):

· Should you ever play for free?

· 17 Tips for taking better band photos—ESPECIALLY if you taking them yourself:



New single, "Lovely Mystic (Obtanium Flow),” by Bourgeoisie Paper Jam and

follow on Spotify at


More Ways to experience B L O O M I N G P R E J I P P I E :

· All things “Obtanium Flow”:

· Gab & Jam podcast:

· Soundcloud (music):

· Join the Bourgeoisie Paper Jam Street Team!

· Prejippie Patreon:

· Be the NEXT D.I.Y. Rock Star Handbook Pre-order:

· Funky Happy People (Who Listen to a Variety of Genres of Music) Facebook Group:

· Be the Next D.I.Y. Rock Star Facebook Group:

Please subscribe. Thanks.

Until next Monday, here’s wishing love, peace, and chicken grease!

Did you know that along with putting together our next album, we are working on our first book? Here’s the link, if you want to pre-order:

Use the code HOLIDAY2023 at checkout for a 50% off discount. Limited time only!




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