Rock Star Rewind: Fried Eggs for Brains And Then the Funk? (August 2020)
First, we lost track of time….
The sun had fried our brains it seemed….. Trips were cancelled, time drags and then speeds, but our vision board has a bunch of goals that we have yet to achieve; up to and including releasing a brand new funk album. That probably explains why, after 2 weeks of NOT having planned out ANYTHING—other than our standard weekly YouTube video and podcast—I realized what was holding us back; it was the fact that we had not decided upon a record release plan.
Vision Board ( http://bit.ly/rockstarvision )
I know, I know; folks sometimes figure that we know ALL things D.I.Y. Rock Star, but to be honest, even though we have recorded and released music for over 3 decades, we have NEVER really followed a formal plan. However, now that we’re older and wiser, we feel that this may have contributed to us not achieving some of the reach that we wanted for our music.
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Be the Next D.I.Y. Rock Star Facebook Group! http://bit.ly/diyrockstarjoin )
A goal without a plan is a wish….
So, since we have learned better since starting this blogging journey, we are opting to do better. This means that, yes, we MUST have some kind of clarified goals and, yes, a day-to-day plan of action items to up level our results. Therefore, in order to move the needle forward, we have taken a deep-dive into exploring independent record release strategies, and have combined all that we have learned into what has turned out to be our record release plan.
22 Take-Aways from Ariel Hyatt’s Record Release Strategies (for the D.I.Y. Rock Star) https://bit.ly/arielhyatttakesblog
We also realized that, in order to be successful in executing the plan, we need to get many pieces of collateral prepared in advance—that we had previously overlooked—written, designed, ordered—you name it—so that when it’s time to rock and roll, we show up strong.
And, if you have been listening to me rant all month, you already know that it took me a couple of days of research to find the right formula for the band bio. This was the post that I ended up using as our guide ( “How to Write an Artist Bio” ).
‘Want to see how our band bio turned out? (https://bit.ly/bpjbio2020 )
Drive By Review: Fiona Apple’s “Fetch the Bolt Cutters” https://bit.ly/fetchtheboltblog
The bottom line?
Well, I am not trying to go into every bit of detail, but still trying to give you a sense of the level of detail that we’re trying to tease out, so that we can be as strategic, fiscally-prudent, but still as in our creative flow as possible. That means that we are mining marketing plans, promotional ideas, budgets, and all-around methods to woo, gather, and engage fans (old and new) with our brand of crunchy, bass-filled funk.
By the way, if you have more experience at being thoughtful in releasing music, we’d love to hear from you. Simply reply to this email to share your wisdom about what we should do.
And for you all, as has been our promise from the beginning, we will take you along on our journey. We are embarking on this MASSIVE new thing and, you’re going along for the ride. Which is why, after quite a slow start, this month has turned into an absolutely big one for us.
And you know what? With the summer sun frying our brains and finding us walking barefoot into the grassy backyard, we have found that YOU really make a great trip companion. Even if our trip is virtual-meets-backyard, we know that YOU appreciate taking these twists and turns with us. So, we’ve decided to take you everywhere; especially on our trip to have a “Sugar Fit.” Please follow us on Spotify. :) https://bit.ly/bpjspotfollow
Gab7 Jam Ep 131 Is Funk Music Dead?
D.I.Y. Rock Star Goals During Coronavirus Playlist http://bit.ly/diycoronavirusplay
Do you know about our Song-a-Week Challenge?
(Here’s our “19 for 2019 Goals”: http://bit.ly/19for2019blog )