5 Benefits of Undertaking a Blog Challenge
We're right on the other side of completing Blog-vember, a blog challenge where we put out a blog post, a podcast episode, and a YouTube video each day for 30 days. For those of you who are doing the math, that is 90 posts in 30 days! (—This is our third time attempting Blog-vember and our second time attempting the 3 posts a day.) We bet that some of you reading this think we’re absolutely nuts for attempting this and, in fact, when we first considered taking on ANY kind of content challenge—psst! We’re in the middle of a song-a-week challenge too! (http://bit.ly/19for2019blog)—we were apprehensive. I mean, it’s not like we don’t have a full life with lots going on or that we can put all of that down in order to focus on just doing this, so why do we do it? Well, over these last 3 years, we have found more reasons TO do it than NOT to do it. Here are just the top 5 benefits to doing a blog challenge.
Top 5 Benefits to Doing a Blog Challenge:
1. Builds your social media platform stats (across the board)
We noticed that our stats seemed to increase last year during our blog challenge, so we were at least hoping for the same scenario this year. ‘Turns out that it was a Motherf*cker! We experienced much more of a bump on our stats than we have ever seen—so far, we are seeing a 10-fold bump and we’re only a month out…. That, alone, was worth it. We WANT to grow, so this was just the way to do it. We can see a bump in social media stats on YouTube, more engagement on Facebook and on Instagram, as well as some new, promising “peer” followers on Twitter. What a win! It seemed that we had been stuck on Instagram, Twitter, and Facebook, and even though we can’t see an appreciable bump in numbers, we do see a noticeable bump in engagement and in the quality of people we have attracted—even a retweet from Fender!—so we’re excited.
2. Builds posts on your targeted topic(s)
As you might know, we are trying to position ourselves to get speaking gigs related to building one’s musical artist/producing/branding/synch music licensing empire. Well, yes, the book and the courses are on the way, but since we are already sharing regularly on these platforms—video, podcast, and blog—we know that by stacking our posts toward topics that respond to this target markets’ interests and pain points, we would be able to gain some traction in that big goal. —In fact, we can see that there is more interest in our posts this Blog-vember versus Blog-vember 2018 (though we realize that this could be for a myriad of reasons). We KNOW, however, that the people that are responding to our posts are more our tribe than what we received last year, so we know we must be sending out a signal that they are responding to, so to speak. In other words, it seems to be working.