Taking the Plunge: Tailwind for Pinterest Trial

Blog-vember Day 11 2018 --Blooming Prejippie

Taking the Plunge: Tailwind for Pinterest Trial

Blog-vember 2018

I have been seeing blog posts for the Tailwind, the social media posting tool, for years now. I keep hearing about how it is supposed to help folks like us—blogs, music publishers, record label—share on social media more efficiently, more effectively, and to help us build a community quicker. But I was skeptical…

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1. Dwelling on Past Mistakes

You see, we were a new blog then, and we had jumped into the Amazon Affiliates game early on only to realize that we did not have enough traffic to get enough clicks through to Amazon, so our affiliate status was revoked after 90 days of low activity. Having our Amazon affiliate status de-activated was a wake-up call for me. –It taught me that perhaps I should learn a little more about the basics of blogging before I go and partnership with others. But all the blog posts I was reading at the time said start sooner rather than later with Amazon and other affiliate programs, so I was trying to jump in whole-heartedly…. Needless to say, I became quite cautious once the Amazon-thing happened, plus once we joined Share-A-Sale, I realized that you only have a short window of time to refer business to their merchants before the links become inactive….. –Again, we were new and since I couldn’t guarantee link clicks through the largest “store” in the world—Amazon—I was sure not going to try to steer folks to some one-time sale-type of situation.

–You see where I’m going, right?

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2. Not There Yet

The bottom line is that as I read of the wonders of Tailwind as a tool, as a new blogger, I was sooooo inundated with materials that affiliate marketing and social media sharing started to sound like these magical words that held no meaning for the newest blogging kids on the block, who were simply trying to post regularly on a blog and share on social media. –And, truly, we weren’t even on but one social media channel at the time—Facebook—I didn’t even really see the need to have a whole app to handle posting on one medium.

3. Two Years Later

It’s been nearly 2 years since then and not only have we grown our “empire” to include the original blog, but also YouTube and a podcast. We have also added in Twitter, Instagram, LinkedIn, SoundCloud, and, voila! Pinterest to our weekly social media posting schedule. Now, I create nearly 9 graphics for each blog post, so that I can accommodate each social media platform—you know, like, long and skinny ones for Pinterest, but square ones from Instagram and rectangular ones for Facebook—You get it, right? —Whew! All of this graphics-making has made me realize that if I am going to post to social media this much, I need some help simply posting all this stuff.

4. The Right Tool for the Job?

While a social media posting app can’t make those 9 (or more!) graphics for me, they can help me stay on-top of posting to Pinterest and Twitter, I think, by analyzing our blog website and finding out when more people who are our followers access our materials most. Thus, it has created 4 or 5 time slots that it suggests a day for maximum exposure. –I don’t know if you know this or not, but we’re knee-deep in “Blog-vember 2018” (where I am challenging us to