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How to have a healthy relationship with social media (as a D.I.Y. Rock Star) 🧘🏾

Loosely accompanies Gab & Jam, 312.

How to have a healthy relationship with social media (as a D.I.Y. Rock Star)

—Yes, be on ALL the platforms (see THIS post to get a better perspective on that)—so that your potential people can find and consume you—but DON'T spend all your time there.

Check out the episode for the full discussion.

Don't we NEED social media?

We KNOW that building a social media presence is a KEY non-negotiable for today’s D.I.Y. Rock Stars, but in order to maintain our OWN peace of mind and to attend to many of the other goals that are coming into view, we need to put spending time on social media into its proper perspective. With all the various social media platforms that there are out here—and, especially, the ones your potential fans hang out at—so it is conceivable that you could spend every waking hour—and THEN some!—on social media. But, if you’re like us, you would RATHER spend time writing a song any day as opposed to spending all your time on Instagram or wherever. As folks who are negotiating this same landscape, here’s our advice.

Here's our newest "Clouds" Obtanium Flow t-shirt design:


7 Keys to maintaining a healthy relationship with social media (for the D.I.Y. Rock Star):

1. Lean into it

One way to combat the “artist vs social media” issue is to lean into it. Write the song WHILE posting the process on social media. That way, you’re doing BOTH at the same time, which makes it a win-win; you’re creating AND sharing content at the same time. This helps nurture current fans and has the potential to attract new listeners.

How to tell if your song’s a hit?

2. Get used to NO feedback

Folks keep saying that the biggest problem with social media is getting used to folks making negative comments, but actually, we think what is harder to get used to is NO comments/plays/views at all. Being able to persist and to keep creating content and posting even when you think no one is watching is really the test for someone who is pouring their heart and soul into the music they write.

It is ALSO hard to NOT change what you are doing—and to push forward with what you think is right—and NOT follow what the other folks are doing—the ones that are getting the attention. Not chasing likes and views is harder than it looks and we think that it’s THIS that causes some D.I.Y. Rock Stars to quit.

Songs that don’t age well:

3. Decide what your goals are

a. We all want world domination by going viral, but, realistically, what’s your first step that you need to work on to get there? For instance, are you trying to set up a base on a set number of profiles? If so, allot time to do that. –We also realize that going viral is just a moment and our goal is to build out our community and nurture the people who have decided to connect with our music and, of course, trying to get them over on our email list (so that we can reach them directly).

b. Or are you trying to expand the amount of content on the ones where you think your people are? For us, we tried about 35-ish different platforms, but we’ve had our MOST engagement on the basics—YouTube, Facebook, Instagram, and X—so we spend MORE time on those than most of the others.

c. Once you figure out what the things are that you plan to accomplish, then you can really start planning around that. –Again, I dedicate about 30 to 45 minutes about 4 days a week to checking in our Facebook groups, posting new content, and supporting fellow independent artists.

Here's why you should be on many social media platforms at once:

4. Set up your branded profiles

Because you are setting them up from scratch, this will take quite a bit of time at first. But once you have branded them and put on some basic content, you will undoubtedly likely spend much less time on each platform.

5. Allot a block of time

Look at your time and allot ONLY a set amount of time toward it. Of course, when you limit your time, you must stay focused so that you are getting that work done when you are supposed to be working on these things.

Top 20 Prince Song Countdown:

6. Use social media schedulers

While we do not endorse any social media scheduler, in particular, we use Tailwind to share our Pinterest posts to communities of other bloggers, as well as to cover all the boards that we have. –If you do not use a scheduler, you are considered to be spamming by putting up more than one post at a time on multiple boards, so it’s in your best interest to find a scheduler—which does cost. However, we believe that the yearly fee—which equals about $13 a month—that we pay for something like Tailwind is worth it, since we’ve been shared to about 2 million people since we joined. It also saves us the time and effort, so that we don’t have to post every hour every day. Typically, I spend about 20 minutes a week sharing through Tailwind to communities and sharing other people’s posts to our boards.

Here’s how to collaborate better:

7. Reposting

Instead of continually trying to create new content, it is wise to take songs that were released a couple of years ago and post them again. –As we’ve said, you can’t be sure that your people have seen it (due to the algorithm, among other reasons) AND we KNOW that new folks have not seen it, so why not take advantage of the hard work that has ALREADY been done by capitalizing off already-produced content. It’s another one of those ways to work “smart” and not hard.

Here are some basic legal documents that D.I.Y. Rock Stars need:

The Takeaway...

At its best, social media is a tool for D.I.Y. Rock Stars to use. It’s a place to draw in your people and a place to support your fellow independent artists. So, how can you make sure that your time on social media does not become a time-suck? Well, hopefully, by taking some of the advice that we’ve given you above.

Here's a little about basic recording studio set-up:

Here is our experience hiring artist mentors:

Join our independent artist community Facebook group:


Why creating a vision board matters:

What about you?

How do YOU maintain a healthy relationship with social media while still trying to achieving D.I.Y. Rock Star goals?

We’d love to know.

Leave them in the comments below.

Want to know how to take better band photos?


Which is better; releasing singles or an album?


Self-Care for the D.I.Y. Rock Star:

File Management for the D.I.Y. Rock Star:


So, will we do it again? HELL, YEAH! 🙌🏾 In fact, our NEXT livestream is scheduled for Friday, December 1, where we will debut for Bourgeoisie Paper Jam’s full album “Obtanium Flow” We will also premiere the music video live and on-air—unless you are a member of our Patreon community. (If you’re in our Patreon, you will see the video one week earlier. Join here.)

Limited edition “Obtanium Flow” designs:

· “Clouds” T-shirt design:

· “Retro Flow” T-shirt design:


81+ types of social media posts:

If you need to do social media, here are 10+ social media tips:

Need Contest Ideas for D.I.Y. Rock Stars?


Did you know that along with putting together our next album, we are working on our first book?

Here’s the link, if you want to pre-order:


Here’s what we’re into now:

· We’re featured in Variety Magazine!

· The video for “Every Heartbeat” is doing well in Indonesia!

· The Tony Webb "Funkalicious" video is going crazy in Honduras, y'all!

· One of our videos for our song, “Tell Me What You Want,” is going gangbusters in Vietnam!

If you like this, you might enjoy:

· Basic Recording Studio Setup:

· What to do when real life interrupts your artistic process?

· 7 Strategies for rebounding from creative burnout:

· How to give better interviews (for D.I.Y. Rock Star):

· How to give better live performances:

· How to collaborate better (for D.I.Y. Rock Star):

· How to write quicker, but better (for D.I.Y. Rock Star):

· Should you ever play for free?

· 17 Tips for taking better band photos—ESPECIALLY if you taking them yourself:



New single, "Lovely Mystic (Obtanium Flow),” by Bourgeoisie Paper Jam and

follow on Spotify at


More Ways to experience B L O O M I N G P R E J I P P I E :

· All things “Obtanium Flow”:

· Gab & Jam podcast:

· Soundcloud (music):

· Join the Bourgeoisie Paper Jam Street Team!

· Prejippie Patreon:

· Be the NEXT D.I.Y. Rock Star Handbook Pre-order:

· Funky Happy People (Who Listen to a Variety of Genres of Music) Facebook Group:

· Be the Next D.I.Y. Rock Star Facebook Group:

Please subscribe. Thanks.

Until next Monday, here’s wishing love, peace, and chicken grease!




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