top of page

Music is Not Your Most Important Asset! Branding 101 for Musicians

Branding for Musicians  --Blooming Prejippie Zine

This post accompanies the

YouTube video ( and

the podcast ( ) for Gab & Jam Episode 7.

Psst! Let me let you in on a little secret......

Your music is NOT your most important asset. I know this may come as a complete shock to some of you, while others of you will already know this to be true. What’s more important than your music is your grit and tenacity; that is, if you want to realize any success—even success on your own terms—in the landscape of your music career. Ever wonder how so many seemingly crappy songs end up on the radio? It’s likely that the songwriter (or artist or producer) had a lot of grit and put in all this other stuff that we’re about to lay out to you today. I promise you that it had more to do with their hustle than with their art.

Like it or not, you’re a business owner....

Like it or not, you’re a business owner, who sells your music. That is WHO you are, if you plan to make any money off of or even ever plan to have your music heard. Therefore—like it or not, again—you will need to familiarize yourself with ways to run your business better. HOW you going about doing that is by understanding your vision first. (If you aren’t familiar with the concept of a vision, please start here, then come back.)

Vision Board Cheat Sheet  --Blooming Prejippie

After your vision is set, you can begin to chip away at your goals that will help that vision come to life.

Branding is essential...

Branding is an essential component to helping you achieve those goals. I could almost hear a collective sigh when you heard the term “branding,” but it just means the manner (or tone) in which your image, message, music, etc. is conveyed.

Have YOU considered how you—or your band—are branding yourself? Do you even know what elements to consider? Have you decided to take that next step to make SURE that you are sending the signals that will attract your next super-loyal fans? Get the "Check Your Brand Cheat Sheet" to get practical suggestions for making sure that you are getting the most of your branding.

Check Your Brand Cheat Sheet --Blooming Prejippie Zine

Not sure where you—and your band—stand? Download this Check Your Brand Cheat Sheet

to see how you shape up

(and what you need to shore up).

Tips for Better Band Photos  --Blooming Prejippie Zine

How to Be More Productive  --Blooming Prejippie Zine

How to Get More Done? Here's how...

What branding have you decided upon?

We’d love to hear what you have planned for this critical area of your musical enterprise.

Share some details about your branding in the comments below

If you want to be featured as a review of the week, leave a review on your favorite place to watch or listen with the hashtag #prejippie. We will choose one a week to highlight in each upcoming episode.

Subscribe  --Blooming Prejippie Zine

Remember, if you dig the vibe and want to be part of our tribe, be sure to subscribe.

Until next time we meet, here’s wishing you love, peace, and chicken grease.

More Ways to stalk B L O O M I N G P R E J I P P I E :

Funky Happy People Facebook Group Invite



This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Tip: Add your own image by double clicking the image and clicking Change Image.

 prejippie MANIFESTo: 


  1. Dislodging cultural hairballs.

  2. Always looking for the next new beautiful, colorful, cultural thing... 

  3. Prefer beauty, because that's where truth is found.

  4. Documenting our blossoming.

  5. To be that ever-changing mix of preppies, jitterbugs, and hippies.

  6. To explore as many genre mash-ups as possible.

  7. To be inspired and to inspire others.

  • Blooming Prejippie SoundCloud
  • Blooming Prejippie Pinterest
  • Blooming Prejippie YouTube
  • Blooming Prejippie Facebook
  • Twitter B&W
  • Blooming Prejippie Instagram
 FOLLOW blooming prejippie: 
bottom of page