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The Newbie's Guide to Gearfest

Though it was our first time at Sweetwater Sound's Gearfest 2017, this actually was the 16th year of the event. Held June 23 – 24, 2017 at its main campus in Fort Wayne, Indiana, it is very apparent from

Sweetwater's staff and processes in place that this, certainly, was not their first rodeo.

We are the Newbies

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Getting There:

8:30 a.m.

The day is starting out cloudy, which is a bummer, because I didn’t bring any of my myriad of proper rockstar jackets—pleather, jean, etc.—and am instead left with a nearly neon hoodie (in case I get cold and wet). Much of the event is outside, in tents, so there is a very real possibility that this might be the case. Bruce says the forecast is for rain until 10ish; our first session starts at 9:45….

We found a trusty, neighborhood Walmart and found a shrug that actually was the perfect combination of warmth, comfort, and bad-ass, and I ended up wearing it all day. So, yes, we missed our session, but at least I look like I was about the business of being a rockstar all day.

Initial Impressions:

The place looks less like a creative space than a warehouse. —Strangely, I feel the same way about seeing it as I did about seeing Paisley Park for the first time. I ask myself, “Is it a creative space or is it a place that makes widgets?” As mentioned in the vlog, we got there at the opening time, but still had to park on the grass (in an adjacent field area), which was muddy due to morning rain. (My husband got his new Adidas all muddy and didn't look as funky-fresh as he would have liked to).

Bruce's clean Adidas

Bruce's clean Adidas

If we were actually had planned to attend the earlier sessions, we would have needed to get here at 7:30, I guess.... It would have been nice to have been forewarned about the need to arrive at least an hour and a half to two hours early (to be able to attend the first session).